Zoosk has joined the more than 100 advertisers in pulling their advertisements from Glenn Beck’s Fox News program.
Zoosk is an online dating social networking site.
“We actually purchased blocks of ad times and did not choose to advertise on Mr. Beck’s show,” Zoosk’s Director of Offline Marketing told Angelo Carusone of @StopBeck. “When we found out that we were shown on his show we blocked all further ads from appearing on his show going forward.”
Advertisers have been fleeing Beck’s program in droves. Carusone has been leading a Twitter-based advertiser boycott – @StopBeck. He lists 135 companies and organizations that have told News Corp. that they do not want their ads to run during Glenn Beck’s show.
In the UK, Carusone says that Beck’s program had been running for four months without any advertisers, but some returned briefly, but they’re gone again.
The problem Carusone, and others have with Beck is his hyperbolic rhetoric.
“Glenn Beck uses his media platform to disseminate vitriolic hateful rhetoric and stoke racial anxieties,” Carusone writes on his Web site. “The Southern Poverty Law Center admonished Glenn Beck for fueling violent hate groups and the Anti-Defamation League aptly describes Beck as ‘fearmonger-in-chief.'”
And it’s not just liberal groups who take issue with Beck’s rhetoric.
Recently, the Jewish Funds for Justice’s Chief Executive Simon Greer met with Fox News’ Chief Executive Roger Ailes and Senior Vice President Joel Cheatwood regarding Beck’s remarks about the Holocaust.
The issue was “social justice,” which Beck hates. Greer wrote a story in Washington Post’s “On Faith” section defending the idea of social justice against Beck’s attacks.
Greer said that “government is one way by which we care for our neighbors, and my tradition tells me to care for my neighbor as I care for myself.”
“Government makes our country function,” Greer wrote. “To put God first is to put humankind first, and to put humankind first is to put the common good first.”
Beck responded by going for the jugular.
“This leads to death camps,” Beck said on May 28. “A Jew, of all people, should know that. This is exactly the kind of talk that led to the death camps in Germany — put humankind and the common good first.”
When Beck thinks of Hitler, he curiously thinks, “social justice”?
According to Greer, both Ailes and Cheatwood agreed that Beck crossed the line. Two days later, Greer said he received a handwritten letter from Beck. He said it wasn’t an apology, but Beck said he took the matter seriously.
However, Cheatwood later contradicted Greer’s account of the meeting, and said he and Ailes did not agree that Beck crossed the line when he said “social justice” is what lead to the Holocaust.
“We absolutely stood behind Glenn Beck 1000 percent,” Cheatwood said.
So News Corp., from the top down, supports Beck’s show unequivocally, despite his sagging ratings and advertiser exodus.
You can see Carusone’s list of sponsors who have dropped Beck here.
Before you comment on this story and complain about Beck’s 1st Amendment rights being infringed upon, that’s not an issue here. The 1st Amendment protects against government suppression of speech. Advertisers are allowed to exercise their freedom of speech by not funding Beck’s program – that’s their right to do so. Nothing in the Constitution guarantees Beck the right to broadcast and to be paid for it.
Beck’s Holocaust comments prompt Fox News meeting. Michael Calderone. Aug. 3, 2010.
Zoosk “Blocked All Further Ads” From Appearing on Glenn Beck’s Show. Angelo Carusone. Aug. 2, 2010.