In today’s small business, there are many ways to advertise, but one of the fastest methods of advertising is in social media. Many small business owners continue to ask, “Why should I care about Social Media?” Social media is one of the fastest ways to grow online branding and an excellent way to engage in real-time customer conversations.
Using social media, you can find out what your competition may be doing, you can also discover what your potential customers may be looking for. Social media provides an inexpensive way you can advertise your business, promote specials and interact with potential customers without the need of an advertising agency.
You can use social media to locate any other competitors in your market and then find out how they are promoting and branding themselves. If you have an established competitor that is successful, you may be able to mimic their successful media tactics and adapt them for your own. You may also be able to watch your competitor’s followers and see what their thoughts and interests are. As you engage these customers in conversations you may be able to discover what your competition is doing right, wrong or indifferent.
By utilizing social media, you can release new promotions, offer coupons and get almost instant feedback from your potential customer base. You can get instant reviews and adjust accordingly. Using social media allows you to discover what your customers really want, where you may not have had that unique opportunity when they came into your business.
By gathering this information, you are able to make informed decisions when creating new strategies to increase your market share. Engaging your customers in your thoughts and ideas may also be a great opportunity to develop a stronger fan base and ultimately a stronger customer base. It is a great way to continue to build your brand loyalty with your customers. Another advantage is that if you have a customer who had a bad experience, you may be in a better position to resolve the issue quickly and effectively so that all parties are pleased with the result. This in itself will further cement your customer loyalty, when they see you are willing to work with them to resolve problems or concerns.
Social media, when used properly can be an excellent asset to your advertising arsenal. If used wisely, you can grow your brand recognition and grow your customer base.