Everyday more and more businesses are actively utilizing social network marketing tactics. Through social networking sites, businesses are able to reach a wider target market by only a few clicks of a button. Online and small businesses cannot afford a wide range of advertising; therefore marketing through social networking sites can be extremely beneficial for those types of companies.
Attractive Addiction is an online beauty product retailer, which utilizes social networking sites to increase their exposure, and customer base. The following four social networking tools are currently the most popular social sites out there and are all used by Attractive Addiction.
With 400 million users, Facebook is by far the leading social networking site on the web. Since Facebook owns all information submitted to its site, they have created an advertising program that groups people together according to information on their profile. This increases the chance for businesses who advertise on Facebook to reach their target audience, as well as users being exposed to products or services that are appealing to them.
For businesses that have a Facebook page like Attractive Addiction, users have a chance to use the “Like” application. By clicking on the “Like” option, Attractive Addiction will appear on the user’s personal Facebook page increasing Attractive Addiction’s exposure. These users will also be updated on any new posts from Attractive Addiction that may advertise special offers or new products.
Similar to Facebook, MySpace enables users to “Friend” different companies giving the business exposure on the user’s site. A typical business MySpace page provides background information, location, and information on their products or services that they may offer. Attractive Addiction takes their MySpace page a step further and offers a special coupon only available for users who visit their page.
Twitter works great as a promotional tool for businesses who may be endorsing a new product or service, and any upcoming events. Twitter allows a business to connect to its followers quickly and in a timely fashion. Attractive Addiction utilizes their Twitter account to keep their customers updated on their products and any new services that may be offered on their website.
Businesses that have blogs are not only increasing their search engine rankings, but they are also connecting with their audience and other businesses. Blog software is easy to use and gives businesses an opportunity to build a fan base. Attractive Addiction uses its blog to discuss available products such as skincare items and give their customers beauty tips such as, new hair styles.