The world we live in is much like a used car lot where people assume the role of both the car and the sales people. Like all used cars, people come in different makes and models: some are bigger, some are smaller, some go fast, some tow things, some are just for show, and some are just for play. Like some people, many used cars have a lot of mileage on them, but some come with little to no mileage on them. There are even a few used cars that are damaged: whether they are rusted, whether they have scratches, or dings, or dents, or missing parts, or mixed parts. No matter the damage, no matter the make, no matter the model, they all have the same purpose and that is to get the driver where they need to be figuratively and literally.
From the time people can talk, they are taught the golden rule: Do unto others as you would want others to do unto you. This is a great rule in all facets of life, but selling your car is not one of them. We are all not the same, so person a my not appreciate being treated the same way as person b. You may be a person who appreciates honesty where the person you are talking to is so insecure that they need to be lied to constantly and reassured to feel better. If you choose to treat them the way you want to be treated, all you are going to do is hurt their feelings and achieve the complete opposite result that you intended to accomplish. So treating those the way you want to be treated is not at all the way to go.
So much like the transition that hip-hop has made: out with the gold and in with the platinum. The platinum rule is much like the golden rule, but with a twist: Do unto others as others want you do to unto them. It is no wonder that platinum is more valuable than gold. How can that rule not make sense to a person? It as the job and responsibility of people to treat people the way they want and need to be treated. As a used cars sales person, there is no better or easier way to up one’s sales than by being the person the buyer wants to buy from and by saying all the right things. Do not get me wrong, the platinum rule is not perfect either. It, much like the golden rule comes with flaws. Too many people in our society want to be lied to and too many people are willing to do so. Who is gaining anything from this debacle? Who is bettering themselves when they are lied to or lying to someone?
What is rule number one? Rules number one for men not just in Cincinnati, not just used cars sales men, but men of the world is whatever one man does not do, another man will. The easiest way to lose clients, to lose customers, to lose friends, to lose family, to lose your job, your co-worker’s trust, and your loved ones is to constantly let them down. Our society has made so many aspects of life so easy that all it takes is a few no’s, disappointments, lies, or false promises for people to give up on another. The best sales men do not say no. The best sales men finish every sale. The best sales men do whatever it is they can to make sure their customer walks away happy and does whatever it is they can to keep them coming back for more.
Just like the prostitute on the corner, the stripper in the club, the server at the diner, and the bartender behind the bar, we are all doing a service. People, no matter who they are, what they do, or where they are going are in the business of customer service. The number one rule to customer service is whatever you do not do for your customer, someone else will, so it had better be you. Life is a business. To succeed in life you must sacrifice at times and adhere to the wishes and demands of others. We make modifications. We evolve. We adapt. We do complete 180s. We try to impress. We try to deceive. We try to dumbfound. We as a people do whatever it is we can to succeed in life and that is the vicious cycle that we have created and that never will go away because we don’t live nor work for ourselves. We live and we work for others. We succeed for others. We die for others. At the end of the day, we look back and go over all we have accomplished and all we have completed and the things that matter the most, the things that are the most fulfilling are not the ones that bring joy to us, but that bring joy to others. At the end of our lives, we look back and wonder if we have found the joy in our lives. Then we wonder if we have brought joy to others. Have you?