Coupon marketing has come a long way.
Once upon a time, coupon-packed circulars and advertising were included as part of your Sunday newspaper with, for example, loud, hard-sell messages shouting that you could “Save 7 cents off on a package of Blue Bonnet Margarine”
Yes, couponing today is still hugely popular. Offers of savings are still delivered to you in newspapers, magazines, direct mail, websites and e-mail blasts.
But if you’re like me, you just may enjoy the single daily deal sent from Groupon.
Sure, the name ‘Groupon’ sounds like the word ‘coupon.’ The fact is, like a coupon, a Groupon deal does save you big bucks. But a Groupon has the element of surprise. You don’t know what the offer will be in advance.
But whatever the deal of the day is, it will more than likely be a great offer from a local business that will sound pretty good.
Check it out. Today, for example, I got a Groupon (http://www.groupon.com/r/uu114862) that saved me over 60% at a popular Long Island restaurant. I got $50 worth of restaurant food and drink for only $20.
The other day, I received an offer for a local garden supply center—this time $25 worth of Groupon dollars to spend and it all only cost me $10. Earlier in the week, if I wanted to get 3 games of bowling—including shoes—I would have saved over 50%. A 50% savings at a nearby Comedy Club sounded inviting, too.
But there’s more to a Groupon than just your daily deal. It’s the way the offer is presented to you.
As an advertising copywriter, I appreciate good writing and I actually enjoy the writing style of the talented Groupon writers who seem to present their daily offers in a most entertaining way. The information is included of course, but in a style that makes it quite pleasant to read.
By the way, there’s also the element of occasionally pushing other people to join you and getting the deal. Every Groupon offer requires a minimum number of people to buy it before it can become effective.
But I’ve yet to see an offer that didn’t go way beyond the minimum (there’s a running count on the website that alerts you as to how many Groupons have been sold for that particular deal).
Once you decide that you want to get the Groupon daily deal, you sign in with your credit card information. If you have any questions, just ask online and the Groupon staff will quickly respond. Fellow Groupon users can add their own comments as well.
Since Groupon is national, you can select the city or area where you live—or where you may be traveling to—and start receiving daily deals.
So for example, here in the New York Metro area, there are Long Island, Queens, Brooklyn, and New York City daily Groupons.
Keep a watch out for the business side of Groupon. It has already become successful to the point that the company is working out “Groupon arrangements” with newspapers.
There’s even an app available that allows you to order your Groupon deal right on your iphone.
So if easily saving loads of money from a variety of local area businesses sounds terrific have I got a deal for you!
Check out a typical Groupon like I received (http://www.groupon.com/r/uu114862) and start saving big.
Thanks to Groupon, you may never want to clip and use an ordinary coupon again.