Who is better equipped to talk about your business than you? Who cares as much as you do to about your product or service? As the most knowledgeable and strongest champion of your business, you are the perfect person to be the STAR of a video about your business.
So, just how long can you talk about your business and brand? According to Seth Godin, you should be able to talk for hours…but don’t. To build your brand using a video, it should only be about two to three minutes long.
The key is to create a series of videos on your brand that are educational and include at least one good take-away. Consider your experience with customers; what questions are you most often asked. Make a list of five great questions and then write about the answer you would give. Now you are ready to film.
You don’t need expensive video equipment or elaborate sets. The Flip Video Camera set on a tripod. You sitting at your desk or in a comfortable chair, click on the video and start talking to your customer as if they are there. You will have quite a number of re-takes and will learn from each. I do not suggest using a script. I do suggest that you create cheat sheet – placed near the video camera – which has key points you want to make in the order that you want to make them. You want to come across as natural and authentic.
A few tips:
• Watch videos on YouTube – model yourself on the ones you like
• Be sure the volume is at its highest setting
• Sit close enough but not too close (my big mistake)
• Have light directed to your face
• Introduce yourself
• Mention a benefit of watching the video in the first 15 seconds
• Look directly at the camera like you are looking into the eyes of your customer
• Make sure:
– phones are all turned-off
– dog or cat are far away
– baby is taking a nap
– house-mates know “Do not to disturb”
• Have a call to action – go to my website, read my blog, share this with your friends
• Edit you video – keep it simple. PC- Windows Movie Maker or for Mac – iMovie
All of this effort is worth is because according to Pam Brossman a video is 53% more likely to show up on page one of search engines over text. Moreover, as I always say “people buy from people.” As you become more familiar to prospective customers they feel as if they know you. If you are diligent in being active in social media, a video give a face to the blogger, Facebook friend or LinkedIn contact.
In addition, videos are reusable, there are a number of places you can place your videos.
• Publish it on a number of sites on the web
When you publish, your videos be sure to optimize for both video and content search engines.
• Use meta tags for the content of page on which the video appears
• Give a relevant title to your video
– Use keywords
• Allow users to be able to link to your videos
This is more information than I had when I made my first video so go and become a video star – it’s not as difficult as it seems.
Be curious…Be real…Be generous