Reported by J.S. Fletcher and Kathy M. Newbern
We happen to be so lucky to have seen the full moon so many times in so many places, but one memory that will always come quickly to mind was a full moon we saw in Bora Bora, Tahiti. We happened to be on land at the time, but docked across the water was the m/s Paul Gauguin, lights twinkling on the calm water.
Now Paul Gauguin Cruises, operator of the highest-rated and longest continually sailing luxury cruise ship in the South Pacific, that same m/s Paul Gauguin we saw on our romantic full-moon evening, is pleased to announce the “reintroduction” of the celebrated brand, aimed to better reflect the renewed focus on the illustrious ship that offers the utmost in luxury cruising. The Gauguin is very much an extension of French Polynesia and its people. Following a series of visioning sessions and branding exercises, Paul Gauguin Cruises is implementing new measures to communicate and educate industry leaders as well as consumers on the unique place the company holds for French Polynesia tourism.
The company states that while some ships “sail upon the sea,” The Gauguin is a creature of the sea – she has been built to sail the waters of the South Pacific and is an ambassador for everything authentic and original about French Polynesia. In this light, Paul Gauguin Cruises reintroduces her identity to coincide with a vision of personal luxury that is the focus of every sailing.”
Paul Gauguin Cruises now utilizes what the have named, “the voice of French Polynesia,” continuously positioning the company as an integral component of the destination itself while also evoking the feeling visitors experience when in French Polynesia. The new messaging portrays a sense of the uniqueness of Polynesian life and heritage along with the use of photography to showcase the scale and drama of the seascapes surrounding the islands and the generosity of the Polynesian people.
The reintroduction will continue to foster a meaningful connection with the true luxury of the South Seas and an intimate understanding of the authentic culture of Polynesia – the place and its people. The rebranding campaign comes at the heels of the ship’s new ownership under Pacific Beachcomber.
Pacific Beachcomber has more than 25 years of experience in the French Polynesian tourism market, making the acquisition of The Gauguin a natural fit for the destination specialist. The group is the country’s largest luxury hotel and cruise operator, operating six award-winning hotels in addition to Paul Gauguin Cruises: InterContinental Tahiti Resort, InterContinental Bora Bora Le Moana Resort, InterContinental Bora Bora Resort & Thalasso Spa, InterContinental Moorea Resort and Spa, Maitai Bora Bora, and Maitai Rangiroa.
Paul Gauguin Cruises operates the award-winning luxury cruise ship m/s Paul Gauguin, providing a luxury cruise experience tailored to the unparalleled wonders of Tahiti, French Polynesia and the South Pacific. The m/s Paul Gauguin was built at the Chantiers de l’Atlantique shipyard in Saint Nazaire, France. The ship is 513 feet long, 71 feet wide and has a draft of 16.9 feet. The ship can accommodate 332 guests with a staff of 215 and is one of the top Exclusive Charter and Incentive Group venues in the industry. The m/s Paul Gauguin has undergone more than $25 million in enhancements since its inaugural sail in 1998. Since 1998, the m/s Paul Gauguin has completed more than 500 South Pacific cruises and served more than 140,000 guests, including more than 12,000 honeymooners.
Tahiti is such a unique destination, but remember that it is not one place, but a series of islands, each a delicate pearl in a strand of a beautiful piece of jewelry. One of the best ways to see and experience the essence of Tahiti is to see several of the islands, and possibly the best way is by small cruise ship.
For more info on how to do that, visit Paul Gauguin Crises at www.pgcruises.com.
And if you can’t make this great cruising opportunity and want to get a little taste of what French Polynesia offers, consider starring in Island of Love, one of YourNovel.com’s personalized romance novels that is set in Tahiti.
You and your Sweetie are the stars in this tale of exotic romance and spine-tingling adventure set in Tahiti and the South Seas. Black pearls, black-sand beaches and the black hearts of villains intent on pillaging paradise all play a role. From a luxury cruise ship (might it be the m/s Paul Gauguin? No, but fun nonetheless), the starring couple embark on the vacation of a lifetime where swimming with dolphins on Moorea, showering under a waterfall near Papeete, and snorkeling along a secluded beach in Huahine are moments to savor. During the journey, they find their destiny rests in myth as deep as the blue Polynesian waters. Tahiti, the Island of Love, is the perfect setting for a love story where the action is of volcanic proportion. Here’s even a little video to give you a taste: Island of Love.
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International Travel Examiner J.S. Fletcher and spouse, Kathy M. Newbern, report on luxury destinations, spas and cruising around the globe. They are award-winning members of the Society of American Travel Writers and operate YourNovel.com, their personalized romance novel business.