Last year Gwinnett County joined Fulton, DeKalb, Clayton, and Rockdale County, Georgia in demographics where the sum of minority collective exceeds the white population. By contrast, in 1990 Gwinnett County was about 90 percent non-Hispanic white.
Gwinnett County demographics are extremely significant because the county is the center of the seventh Congressional district, a seat now held by Republican John Linder who is stepping down. Doug Heckman who lost against Linder in 2008 and was the sole democratic candidate in sea of Republican candidates for this seat advanced through the primary elections and drew most of his votes from Gwinnett County with 11,965 Gwinnett votes of a total 15,130 votes. However, despite the changing demographic in Gwinnett County, Republican Robert Woodall led Gwinnett votes with a whopping 20,693 votes. 
One contributing factor to the democratic primary result is voter apathy. Minorities that traditionally vote democratic just don’t show up at the polls. One of the most watched minority communities in Gwinnett County is that of Asian Americans. Voter apathy is high among Asian Americans. On reason for voter apathy in the Asian American community is that many Asian Americans do not have any experience with a democratic government.
Republicans have identified the Asian-American vote as powerful and have actively pursued the Asian-American vote by rallying at events such as the Asian Culture Festival held prior to the primary elections. It is believed that the Asian American vote could dictate whether the county will be “red” or “blue”.
Political consultants say that unless Republicans recruit those newcomers, Democrats will be Gwinnett’s majority party by 2016. However, while Republicans acknowledge the changes, they do not feel that race dictates party lines. Gary Guan, a republican candidate running for state Senate in Gwinnett, will test these theories. Republican candidates believe they can secure Asian American votes even in the face of strong deportation policies in the GOP. Democratic candidates should not assume that this Asian Americans will support their party
One reason for Asian American support, may be that Asian Americans also identify with the pro business attitudes of the Republican party, since many Asian Americans are small business owners. For instance, Garry Guan, 55, who is Chinese and is running as a Republican to become the first Chinese-American elected to Georgia’s Senate, “became a GOP believer largely because the business views he developed while running a translation service — an aversion to taxes and deficit spending — mesh with the GOP” .
According to the most recently available US Census Statistics, Asian Americans rank among the highest in median income above any other racial or ethnic group and their education levels exceed that of any other ethnic group. While real per capita income for other groups have declined, that of Asian Americans have remained unchanged. These demographics may make immigration reform less of a concern for Asian Americans than is tax reform.
Many organizations are conducting non-partisan, voter empowerment campaigns including 9 to 5 National Organization of Working Women, Georgia Women’s Actions for New Directions, Stand UP Alliance, Georgia Coalition for the People’s Agenda (GCPA), the National Action Network (NAN), League of Women Voters, Asian American Legal Advocacy Center, and Georgia Association for Latin Elected Officials (GALEO). While these campaigns may be non-partisan in their Get Out The Vote efforts (GOTV), their audiences are minority groups including women, Africa Americans, Latin Americans, and Asian Americans.
Democratic candidates may be taking the Asian-American and minority vote for granted. It will be interesting to see how these non-partisan GOTV efforts to increase voter participation and the agenda of GOP campaigns will affect the election results in Gwinnett County, Georgia.