The Ford Explorer
never was associated
with Hummer excess.
However, this highly
popular vehicle has
become an outdated
relic that was tied to
inexpensive gas, up-
ward housing prices,
and even no thought
of driving a big truck-
like SUV to the grocery
This new Explorer is suited to a new time where unemployment remains
high and people seem to be watching the cost of everything. And rather
than being a SUV as such has become a negative word, the Explorer has
been become a crossover with a car-like ride and is much more efficient
in every way.
Rather than release the vehicle at car shows, Ford is taking it to events
around the country and on Facebook. This kind of vehicle release is not
new as it goes back to the 50s and 60s where people would line up at
dealerships to see a tarp pulled off of new models.
To see the tarp pulled off the new Explorer, visit the slide show below!
Ford spent much time on improving the Explorer’s fuel efficiency.
The new model is about 100 lbs. lighter than the outgoing vehicle
and it is more aerodynamic. Ford says that the new Explorer with
the 3.5-liter V6 engine will get 20 percent better fuel mileage and
the 2.0-liter EcoBoost turbo will be about 30 percent more efficient.
Thus, some Explorers will likely get about 30 mpg on the highway.
In building the new model, Ford focused on customer needs. Thus,
marketing executives from Ford went to and stayed in the homes of 20
or so Explorer owners. The executives spent time with owners running
errands, going out to dinner, and even going through closets.
Owners wanted a vehicle with occasional off- road capability but
a more refunded car-like ride. Additionally, they wanted a vehicle
capable of transporting up to seven people and carrying a lots of
cargo. Ford also improved the SYNC voice-controlled entertainment
system and expanded it into a system called MYFord Touch.
The new explorer is equipped with smart four-wheel drive that
allows the driver to adjust a knob on the dash to select snow, sand,
mud, or regular driving.
The fit and finish of this Ford is first class inside and out. It
handles easily in city traffic and is a comfortable long distance
cruiser on the highway.
The price of the Explorer starts at $28,190. Ford has indeed
been on a roll lately and the new Explorer adds to the automaker’s
Have an auto question or comment? You can email it to me at
[email protected]t. Kyle Busch is the author of “Drive the
Best for the Price…” www.DriveTheBestBook.com.