August 19, 2010 — Taylor Swift must be delighted with her success of the single ‘Mine’. Yesterday it was announced that for the first time ever, the ‘Mine’ single video would be premiered on 3 channels all at the same time. CMT, MTV, and VH1 plus MTV International will be starting the video all at an exact time so viewers can see it on the channel of their choice.
CMT.com, MTV.com and VH1.com, along with MTV International sites, will present “Mine” in an exclusive online premiere roadblock beginning at 8:30 p.m. This will allow those viewers watching the stations a convenience of not switching the channel to see it aired.
Taylor Swift will introduce the video for the very first time before a live audience in CMT PRemieres Taylor Swift ‘Mine’ as she returns to the towns of Kennebunk and Kennebunkport, Maine where the video was filmed with co-star Toby Hemingway. The special includes a behind-the-scenes look as she gives CMT host Katie Cook a tour of the quaint towns, and offers personal insight into how this latest video came to life. ‘Mine was co-directed by Swift and Roman White.
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