According to a survey conducted by Dallas-based advertisement agency Blockdot, the habits of gamers, both male and female, are gradually shifting away from conventional norms to embrace the emerging genre of casual gaming.
The previous conception of gaming — teenage boys playing game consoles for lengthy periods of time — is being replaced by brief, 5 to 45 minute long sessions with mass-market, casual online games.
The first-person shooter genre is also losing its appeal to male gamers. Blockdot claims that their survey results indicate that there’s been a 20% decline in positive intent to play and 70% increase in negative intent amongst males. In other words, 20% less males expressed interest in playing first-person shooters, while 70% more expressed disinterest.
Puzzle games are more popular with female gamers and Action-Puzzle games proved to be a hit with gamers of both genders. Traditional Board Games is another popular genre, with 88% of females and 80% of males claiming they had a positive intent to play these games.
Most participants in the survey said they desired the ability to earn achievements and trophies in their games.
Lastly, most gamers still prefer to play solo than participate in a multiplayer experience.
Blockdot surveyed 500 users of its gaming portal, www.kewlbox.com.
To view the results of the survey in its entirety, visit Blockdot’s web site here.
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