Compatriot snowboards, the brainchild of artist Kelly D. Williams and pro-shreds Kevin Jones and Rob Kingwill has finally come to fruition.
Compatriot is, “not a company that is interested in capitalizing on the recent exploitation that snowboarding has received through the media, because snowboarding is not a fashion show. It is a way of life for many of us. Riding is personal, and the snowboard company you support should be, too.“
That quote is such an insanely refreshing break from the usual X-Games/Red Bull/super pipe drama to which we have all grown accustom. Not to mention that this is a company backed by two highly influential riders. Kevin Jones may have seen more of the spotlight in his prime, but Rob Kingwill just might be one of the most well rounded riders snowboarding has ever seen.
We here in Colorado tend to take for granted snowboards that are handmade in our back yards. Companies like Never Summer, Venture and Unity have all bucked the trend of mass marketing and overseas manufacturing in lieu of smaller, local factories and arguably better, more durable products. From the look of it, Compatriot subscribes to the same ethos: “Everything is made in the USA, and let me tell you, America knows how to make a damn good snowboard!”, says Kingwill.
Here’s a brief excerpt from a terrific interview with Jones and Kingwill brought to you by the folks over at Transworld Business:
“We need to take our sport back. With all the consolidation and dudes in So Cal trying to control the face of snowboarding, meanwhile putting a picture of himself on Facebook in the bar at Big Bear while talking sh*t about big mountain riding or Mikey Leblanc is too old or johney mcshred is the new Terje………Hate to break the news but there will never be another Terje! Anyway sorry about the tangent, but like skateboarders, snowboarders need to take their sport back and we need to support snowboarders who are putting their asses on the line both in the mountains and financially in business. Companies like YES and Jones – these are the companies that have dreams behind them and passion coming from decades of being in the mountains. We need to come together and support each other as snowboarders and maybe have a little respect for the people who have paved the way for making this sport what it is!“
Follow this link to read the interview in it’s entirety…