Milpitas, CA (July 20) — A survey conducted by Orange Boy, a private sector research group commissioned by the Santa Clara County Library, found out that the ideal hour of library visitation by card holders is Saturday, followed by Sunday, then Monday.
This was one of the findings of the Library Cardholder Survey Research, according to Derek Wolfgram, Deputy County Librarian, Santa Clara County Library, in his report to the Milpitas Library Advisory Commission (LAC) during its regular meeting held yesterday at the Milpitas Library Auditorium.
The online survey involved 16,000 respondents from Milpitas, Campbell, Gilroy, Los Altos, Woodland, and Saratoga. The number of respondents represents 14% of the active library card holders. The survey went on for three weeks and the findings will be used to move on to the next level in issuing library cards to identified age groups or groups that do not have one and making the library service more efficient.
Based on age group, the study found out that the teenagers (18%) and adults ages 35 to 44 (20%), are the frequent users of the library. One revealing finding shows that young adults ages 21 to 34 do not have lbrary cards, so this is the age group the County Library hopes to target in the issuance of library cards.
The three-week survey indicated that the reasons for library visitation are picking up books/materials on hold; exploring/borrowing adult books/print materials; exploring/borrowing audio-visual collections/DVD/CD; and borrowing children’s books.
The survey further revealed that parking is the least concern of the library users but still high at 76%. The users are very happy about library hours, knowledge of staff, quality of lighting in the building with
Milpitas having a new sophisticated library, and helpfullness of the staff.
Other findings show that the most important to the users are adult printed material collections (60%) and the hours of operation. The Milptias Library is open seven days a week.
Wolfgram also reported that the most important attributes for library users are the adult collection, facilities, hours of operation, helpful/knowledgeable staff, audio-visual collection, children’s books, and parking.
The survey ended with recommendations on the attributes of the library to increase library use. Most of the recommendations are access to subject matter experts, no overdue fees, acces to healthy living resources and programs, ability to reserve items from the cellullar phone, and on-site homework help centers.
The County Library is looking at these recomendations and they may be able to implement them in every library the Country supervises.
So, the County Library will focus on the non-users and card holders who seldom, or not use at all, their cards in visiting the library.