Quiksilver and The Standard hotels joined forces once again after a successful bi-coastal partnership last summer, to expand their boardshort collection and exclusive products sold through poolside vending machines. To celebrate the collaboration, Quiksilver and the Standard hotels hosted a surf-style pool party during Mercedes-Benz Fashion Week Swim at The Standard Spa, Miami. Lorenzo Martone, Lance Bass, Fabian Basabe, Jules Kim and a myriad of models, designers and buyers were all in attendance to enjoy the sounds of DJ Wade, DJ Johnny the Boy, Brazilian BBQ, ping pong and an assortment of pool games.
The new custom designed Standard Boardshorts by Quiksilver are being sold The Standard Spa Miami’s new yellow vending machine alongside Standard Sunglasses By Quiksilver, a reversible Standard Bikini By Quiksilver and Shiseido sunscreen. The Standard, Hollywood and The Standard Spa, Miami Beach now have their own vending machines to expand those existing at The Standard, Downtown LA and The Standard, New York.
The new limited edition retro Standard Boardshorts By Quiksilver are again inspired by each Standard hotel location in Hollywood, Downtown LA, Miami and New York and their respective color identities. The boardshorts now come in two lengths, 16” and 18” and are made with Quiksilver’s Diamond Dobby technology – the ultimate material for in-water performance – no rash, perfect stretch, ultra light-weight and quick to dry. This year the ladies get to enjoy a gorgeous custom bathing suit as well. The Standard Bikini By Quiksilver features a solid white bandeau top that reverses to yellow, with a low-rise bikini bottom. The convertible design allows for the top to be worn as three unique styles; tied around the neck, knotted and then tied around the neck or as a strapless bandeau.
The new Standard Sunglasses By Quiksilver are hand-made, two-toned black acetate frames with distortion-free, shatter-resistant lenses and 100% UV sun protection. These sleek unisex shades are complemented with the Quiksilver signature black and red checkered print on the inside of the frame.
From Shiseido, suncare products including a Refreshing Sun Spray for Hair/Body SPF 16 as well as an SPF 38 Face Cream will be offered for poolside protection. The spray offers cooling sun protection for the body, hair and scalp while the highly nourishing cream-formula offers maximum sun protection for the face. Both products complete the ultimate summer look by defending against UVA/UVB rays to leave skin smooth and glowing without any visible residue or uncomfortable stickiness.
Artist, photographer and film-maker Cheryl Dunn was recruited once again to produce a short video to celebrate the collaboration. The film highlights the products set in the ultimate surfing backdrop, Costa Rica, and can be viewed on both the vending machine interface and on www.standardhotels.com.
The Standard Boardshorts By Quiksilver will retail for $75.00, the Bikini and Sunglasses will both be available for $88.00. Shiseido Sun Protection Spray SPF 16 will be available for $28.00 and Shiseido Sun Protection Cream SPF 38 will retail for $32.00.
And for those who won’t get a chance to visit the pools this summer, products will be available at The Standard Shop at www.shopthestandard.com and www.quiksilver.com.