Dana-Maxx Pomerantz’s fall line Fembot, exemplifies her chic high society style and downtown edge. When Dana-Maxx and I meet (appropriately via twitter) I was impressed with both her fabulous clothing line and sweet “everyone work together” attitude. Her passion and drive has brought success to her collections and new followers in many social media worlds. Designing a fashion forward line entirely made in the USA, got me wanting to know more about her, so I had to ask.
How did the brand Dana-Maxx get started?
I started my company because I didn’t see anything else out there that was of this aesthetic and quality, made in New York, at a reasonable price point. Ever since I was a little girl it was my dream to one day have my own fashion company. My first sketches were created in my bedroom, which I imaginatively turned into a design studio and boutique. I studied fashion at the Fashion Institute of Technology in New York and then created Dana-Maxx in 2007 after saving up enough money from my days working at Betsey Johnson and Marc Jacobs.
How would you describe Dana-Maxx, what are the favorite pieces in the Fall Collection?
One of the best compliments I’ve received was from Nola Weinstein, the Fashion Editorial Director of Glam.com; she said that my line was a woman’s ultimate closet. I have a passion and an eye for designing a variety of dresses and related separates that can be mixed and matched together. I love mixing textures, defining silhouettes & using new materials to create an edge. The line is where high society is mixed with a downtown cool New York edge and pops of color in all the right places.
My personal favorite’s are the Brigitte Embossed Dress because of the unique fabric and the Jagger Dress because it’s just so powerful. When I was designing this collection, I wanted to make sure that it had a consistent feeling of strength and empowerment to it, which is why I named the collection “Fembot.”
What celebrities would you love see in Dana-Maxx on the red carpet?
I am a big fan of celebrities who do things their own way and enjoy wearing classic silhouettes with a twist. I would love to see Blake Lively, Zoe Saldana or Jessica Alba wear Dana-Maxx!
Tell us the plans for the future for Dana-Maxx and where would you like to see the line in 10 years?
When I started my company, my goal was to have longevity in the industry and to become a go-to brand. I am working towards that goal now by building the brand in the right way. I never wanted to be an over-night success. I knew that I would have to put in a lot of time and dedication into growing Dana-Maxx from a line into a well-respected brand.
Where can we purchase the Dana-Maxx collection?
You can purchase Dana-Maxx in specialty stores across the USA and Canada and on our website: www.dana-maxx.com.
Ok we actually have one more question.. Is Dana-Maxx on “twitter” who is your fav to follow and… hit us up with how to follow you?
Oh I love Twitter, it’s such a great business tool. I love that I can let my fans in on news that they may not know otherwise. I enjoy following my customers and fans, industry leaders, and anyone who has something interesting to say. You can follow me @DanaMaxx and you can follow my company @DanaMaxxNews.