The elevator pitch is embraced by networkers everywhere. People introduce themselves at networking events by asking for a pitch, almost jokingly. But this is serious business. The purpose of the elevator pitch is to help you take advantage of every opportunity to network and get the word out there in a brief, memorable and well-planned manner. There is nothing more powerful in networking circles than a good elevator pitch.
1. Introduce yourself.
State your name clearly. Offer a way to remember or pronounce your name if needed.
2. What is my business/field/industry/position?
This is where you can insert a branding statement, create your own title. Be sure to make the statement say something about what you want to do, not where you’ve been.
3. What are your skills? What have you done? What makes you unique?
Again, use examples that support where you WANT to go. Try to include a result, yet don’t say too much. Give them a reason to want to know more about you.
4. What are you looking for? What do you want? Why are you talking to this person?
Be concise and specific. Don’t use jargon you don’t need to use.
5. Close the sale. Ask for action.
Nothing will happen going forward it you don’t let the person know what you want them to do.
ELEVATOR PITCH WORKSHEET
NOTES: Try to insert something memorable they can take with them. Get a hook in there. Restate your name at least once in the conversation. Give them some meat – state what you want, give them something to chew on later. Don’t be jello – wishy-washy unsure of yourself, don’t know what you want. Don’t be fluff – so way out there that they can’t see or understand your needs/vision.
Hi, I’m Suzie Wanajob.
I am a treasure finder. I am great at finding new sources for products and negotiate great prices.
As a buyer for ABC Company for the past 7 years, I have managed a $2 million department, averaging 45% profit.
I am looking for a full-time position on the east coast with a nation-wide, high-end clothing chain.
Can I give you my card? Do you know of any openings? Do you know someone I should talk to? (Choose one action question.)
Now write your pitch!
1. Hello, I’m _________________________________________________________________
2. I am a ____________________________________________________________________
3. I have experience in _________________________________________________________
4. I am looking for _____________________________________________________________
5. Do you ___________________________________________________________________