NASCAR racing is big and popular. Richmond International Raceway RIR has been one of the long time sold out venues for the NASCAR circuit until recently. RIR had sold out all seats for both NASCAR racesa year for over 15 years. The track has lowered ticket prices and done more advertising, but perhaps the economy and popularity have affected the sales.
RIR even dropped the IRL (Indy Racing League) race from the schedule this year due to low attendance. Danica Patrick has been in that race for several years and is a crowd favorite. Her switch to NASCAR racing is a excellent marketing ploy for NASCAR. Danica is a beautiful woman who is public relations savvy.
It is now time for NASCAR to try a new approach. It is time for a black female race car driver with an attitude. The kind of tough, gritty, mean, In-Your-Face, ATTITUDE. The type of person that is brash, unapologetic and doesn’t care that people don’t like her attitude. Donald Trump has Amarosa. Amarosa gets under people’s skin, and wants to win at any cost.
NASCAR could use some spice in it’s interviews with drivers. A black female that has a loose cannon for a mouth would fire up ratings. Can you imagine listening in to the In-Car radio? The audience is dying for some controvesy anyway. And, imagine this driver telling off the interviewers as if they are crazy for asking questions that anyone with a brain knows the answer to.
Interviewer: “Your getting out of your crashed vehicle. How is your day going?”
Driver: “Do your eyes work. How the heck does it look like my day is going?”
Interviewer: “It appears you are having a little trouble. Can you comment on how your feeling?”
Driver: “If you don’t get outta my face with those stupid questions, you gonna have a little trouble.”
Then the driver starts shaking her head, rolls eyes and throws her hand up to the interviewer.. Audience nor interviewer know what to think.
Driver: “Listen, all I want to say is Thank You to my sponsors. And, if that little pipsqueak in that #56 car gets in my way again, he’s going be eating my bumper.” “I’ve about had it with him.”
NASCAR is a drama reality sport. The fans love a little trash talking, and it sells tickets. It is time to add a new dynamic of personalities similar to reality T.V., and start the search for a tough as nails black female driver.