In the realm of “didn’t see that coming”, an amusement park known for it’s thrill rides and rollercoasters, will be staging a mixed martial arts fight. The event is scheduled for July 31st from 4pm to 9pm in the park’s Golden Bear Theatre.
The park has been struggling in recent years and nearly closed it’s gates forever a few years ago. It is hoping the event will bring in some much needed revenue. The event is part of a new strategy the park operators hope will bring in new forms of revenue.
It seems like a great idea as far as I can tell.
The park has several amphitheatres used for scheduled daily shows. They also have periodic nightly entertainment and events but this is the park’s first venture into hosting an MMA or boxing event. And this event, if executed well, could lead to similar fight nights in the future at the park. Much the same way that Universal Studios and Disneyland are known for their entertainment shows.
Universal Studios has the Gibson Ampitheatre which hosts big name artists and tour groups almost constantly and it is a great source of revenue and publicity for the park. Six Flags has never been known for their entertainment and events which is not good because they can use as many revenue sources as they can get these days.
The Golden Bear Theatre holds 3000 guests. It’s not quite the size of the 6000 seat Gibson Amphitheatre, but still a good number by most standards.
Six Flags already has a model for the success of the event. Similar MMA fights were staged at Six Flags Discovery Kingdom in Northern California(Vallejo) as well as Six Flags Great Adventure in New Jersey.
Some point to Magic Mountain’s history of violence in the park as a major reason to shy away from such events. But park president Jay Thomas disagrees with that notion.
“Mixed Martial Arts is a mainstream sporting exhibition enjoyed by many,” said Thomas. “The event will be managed per our standard protocols to ensure an enjoyable park experience for all guests.”
And despite the parks violent reputation, there actually hasn’t been a major incident at the park for over a decade. So it seems hard to argue that the “standard protocols” that Thomas speaks won’t be effective.
Part of that protocol is not allowing any alcohol at the event. Which is probably the most important rule to maintain decorum. There will also be a secondary security check at the fight venue inside Magic Mountain, where gang attire and weapons will be strictly prohibited.
The event is being called “Historic 1”. It is a state-sanctioned and will be staffed by security and uniformed Los Angeles County Sheriff’s deputies. The California Fight Syndicate will stage and promote the five-hour fight featuring eight mixed martial arts bouts and two boxing matches.
“I think there’s definitely a crossover between mixed martial arts and the extreme rides at Magic Mountain,” said California Fight Syndicate promoter Jeff Restivo. “At the same time the park caters to kids of all ages. MMA is not looked on as a blood sport anymore. You can bring the whole family.
“Magic Mountain has turned around its image. We want to stay on the same path and not have any fights or problems with people attending our event.”
Tickets start at $40 and are sold solely through the promoter. It is a great deal really when you consider the ticket includes all-day admission to the park. No fight tickets will be sold at the park. Admission will be limited to those 18 years or older unless accompanied by an adult.
For more info or to purchase tickets: CLICK HERE
For info on other events taking place at Six Flags Magic Mountain visit the events page of their website