At MacKenzie Childs barn sale this past weekend, the new product was exciting and the atmosphere was like a festival.
It was after several hours of speaking to clients and being a amazed by the size of the event that we found the patio where the new outdoor collection was sitting. Wow. This group hit a home run, it would seem, with the clients we saw. It is full of color and curves and a perfect compliment to the rest of the line.
The group makes clever use of pink, blue and green outdoor weaving mixed with bright fabrics, black and white striped welt cut on the bias, and inset custom painted ceramic table tops and details. It is unique and charming, cheerful and just plain fun. A perfect compliment for the rest of the line. Kudos to Rebbecca Proctor, the creative director.
Avid collectors from far and wide appeared in Aurora NY for this annually growing event. Whoever says that American made ‘hand work’ is not appreciated would have to be blind to this kind of affection and brand loyalty. The first in line were in place the day before the sale began… need we say more?
The lines were long, and yes, on Friday it was hot. However, the exceptional staff was cordial and the atmosphere positive with live music, refreshments, and eye candy wherever one looked. When asked what people liked best about MacKenzie-Childs, several said ‘it makes me happy’.
The grounds at the factory are simply charming. The gardens were just gorgeous and immaculately kept. The pond was calming, and there is a view of the lake just beyond the barn itself. Several large tents were put up as well. “This place is an inspiration to our artists’ says Lee Feldman, the business manager. ” we are an integral part of this community and we are dedicated to being here’.
The lines were long but the atmosphere was cordial
The ducks that watched the passers by were replicated in ceramic table bases, decorated with flowers.
New hooded tall outdoor chair
Mr Feldman said he spent several weeks preparing for the sale, making sure it was a positive experience for all.
There was plenty of product so as not to disappoint anyone. The company brought in local bands to play, as well as the locally famous Dinosaur BBQ.
The event spreads good will as well as good design principles.
They hired a ton of extra helpers who cheerfully carried product to people’s cars.
The collectors we spoke to were glad to make the trip annually. “It is the best way to really see the detail’ is a comment that was often repeated.
In fact, the pieces are remarkably rich in visual detail. The time consuming process on a large piece can take several weeks to complete.
Imagine a single chest with inlaid diamond mirrors, shells, decoupage, hand painting and beads.
A company that listens to its clients, and keeps in touch is a lesson to us all during these lean times. Todays slide show is some pictures we took while on site.
For more information on the creative process at Mackenzie-Childs, see the video below on their artisans.
For more info: http://mackenzie-childs.com/Content/MeetOurArtists