It seems like everyone knows the value of LinkedIn as a way to build a network that will help you find a job. Did you know that they also allow employers to post jobs on the site?
Similar to a Monster, CareerBuilder or Jobing.com site, the LinkedIn Jobs section lists many jobs, including ones for local markets such as Denver and the surrounding area. As of August 18, 2010, LinkedIn has over 280 jobs posted for the Denver area. While that may not be as many as Monster or CareerBuilder, it is the quality of the jobs and the functionality of the social media that gives it an important edge.
What makes LinkedIn’s job postings special is that you can ask your personal connections to introduce you to the person who posted a job. Even better, LinkedIn will show you which of your connections has ties in the target company – at the same time that you fill out on the online application.
Getting the Connection
First of all, if you ask one of your connections to introduce you to someone, make sure that your connection is a real friend, not just a casual LinkedIn connection. Why? Because an introduction is similar to a casual recommendation.
The introduction online is the equivalent of asking someone you barely know to take your resume to the hiring manager, hand it to him personally, and mention that you are interested in the job. You wouldn’t ask someone to do this in the real world unless you knew the contact well – same is true in the social media world.
If it’s someone you know and trust well, ask for the introduction. However, be sure to offer them something in exchange, even if it’s just a cup of coffee. This lets them know that you appreciate their efforts.
Another Advantage – Recommendations
When you apply to a job through LinkedIn, the HR person will be able to see your profile – which includes your recommendations. Many employers even require a minimum of three introductions before they will consider a candidate.
Don’t be shy about asking your connections for a recommendation. This is not only a great way to build your profile, but it helps reinforce your relationship and reminds others of the good work that you did with them before.
And of course, be sure to reciprocate the recommendation if appropriate. After all, social media is all about helping each other out, not just selfishly building our own networks.
HR Pays Attention
One of the best things about the jobs posted on LinkedIn is that the HR department pays closer attention to resumes submitted through LinkedIn. The reason is simple: LinkedIn costs less than half of the big employment sites, and offers more features and contact with applicants.
HR departments are always looking to do things better and cheaper. By taking advantage of the newer technology, you can be sure that your application will be better received.
So Where Are These Jobs?
Check out the “Jobs” link in the LinkedIn main toolbar at the top of every screen. To really zero in on the jobs that interest you, look for the “Advanced” hyperlink under the “Search” button from the Jobs screen. You can search for jobs by keywords, location, industry, function and experience level.
You can also narrow the jobs by when they were posted – most HR departments take in candidates during the first 7 days that a job posting is active. If you’re in a specialty job, niche market or senior level position, the time frame can easily be a month or more.
Not sure if they are still considering candidates? Email the contact through LinkedIn – you’ve got nothing to lose, and everything to gain.
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About the Author
A former corporate recruiter, Donna Shannon has been teaching job seekers since 2004, and leads the Brown Bag Job Search Group on Meetup.com. Her book, “Get a Job Without Going Crazy” is available on Amazon.com and the Tattered Cover Book Stores.