After much speculation and a bunch of “unofficial” confirmations of the price, Microsoft has finally announced the pricing and bundle options for its upcoming Kinect motion controller this morning.
The price will be set at the $150 that we’ve been hearing for months and every Kinect will also come bundled with a copy of Kinect Adventures when the peripheral launches in November. First party games will retail at $50 a piece separate from the device itself with at least one game, so far, following suit. Dance Central by developer Harmonix and MTV Games will also be priced at $50.
There’s good news for all of you first generation Xbox 360 owners too. The Kinect kit will come with a propitiatory cable AND a USB cable for compatibility with the new and old Xbox models respectively.
For those who want to get into the Kinect but don’t have an Xbox 360 yet, a bundle will be available at launch on November 4th. The $300 bundle will contain an Xbox 360, Kinect sensor, and Kinect Adventures to get you started. The Xbox will be the $200 will be the newly redesigned model, not the 250gb model.
Also announced this morning were details on that same model. It will contain a 4gb internal flash memory instead of the 250gb memory. Everything else will still be the same and the hard drive bay will still be there, it will just be empty upon purchase. It’s paint job will be a black matte finish instead of the glossy black of the other models.
Microsoft has no plans to sell the 250gb hard drive separately.
Speaking to IGN, Aaron Greenberg, director of product management of Xbox 360 and Xbox Live, explained the pricing and bundle choices.
“We don’t really make pricing decisions without doing a lot of research,” Greenberg said. “We talked with thousands of consumers across a whole variety of audience segments, on a global scale. What we heard was that when people look at what they get with the Kinect sensor — all the experiences it enables across entertainment, movies, music, using your voice to access your entertainment, your gestures navigating the dash, etc. plus all of the games coming to market — our research shows that at $149 consumers feel like it’s a great value for existing owners. And then for new buyers, the $299 bundle is extremely compelling.”
The Kinect bundle allows those who want a Kinect to get everything they need at a cheaper price than buying everything separately. Greenberg was under the impression that this is a good decision, being that the Kinect bundles are priced well under the Playstation’s Move bundles that were announced at Sony’s E3 conference.
“We’re currently a full $100 less than the PS Move bundle which is $400, which is a single player experience. Obviously if you add a second player to that they get well over $500 pretty quickly.”
Kinect Adventures, according to Greenberg, was the obvious choice of game to bundle together with the controller. It contains more than 20 game modes by itself and has been a great success with consumer tests because of its broad audience appeal. And those who pre-order the $300 bundle will receive a free DLC for three new, exclusive Kinect Adventures games.
The Kinect and all of its bundles hits stores on November 4th. Pre-order yours or stop by any of these stores in Anoka County to get the Kinect.