AUSTRALIAN WINERY Jacob’s Creek promoted its new initiative with child hunger charity Share Our Strength (SOS) with a July 13 launch party at Landmarc in the Time Warner Center. The winery has teamed up with SOS by offering the “First Pour” of its Share a Glass initiative to media and guests, at the same time launching the ShareJacobsCreek.com website tracking the initiative’s progress.
For each glass of Jacob’s Creek wine shared between July 1 and December 31, 2010, Jacob’s Creek will donate $1 to SOS. The shared glasses can via a bottle purchased at a retailer (so, 4 or so glasses), a glass of wine ordered at a restaurant, or a “virtual glass” shared on the website.
“Thank you so much to everyone involved,” said a spokesperson for Share Our Strength at the Landmarc event. “Thank you to Jacob’s creek. Your involvement means so much.”
Share Our Strength is a non-profit organization dedicated to ending childhood hunger in America, and promoting nutritional eating habits. It collaborates with chefs, producers, food banks and nutritionists to share their “strengths”–time, resources, knowledge and donations–to help provide nutritional breakfasts, free summer meals and more to the approximately one-in-six kids who may go hungry each day.
On hand to help guests celebrate the festivities were Jacob’s Creek chief winemaker Bernard Hickin and Landmarc chef Marc Murphy.
“As a winemaker, this partnership goes a long way towards recognizing our corporate responsibility to the world,” said Hickin. “Jacob’s Creek is very proud to be involved with Share Our Strength.”
As a perk to the event, guests were introduced to a broad selection of the Jacob’s Creek portfolio, including its latest addition, a 2010 Moscato, shipping to the U.S. now.
“The Moscato is a completely new expression for us,” said Hickin. “It’s not as frizzante as many Moscatos. It’s Fresh, fresh, fresh, with a tropical fruit character.”
Hickin is right – the Moscato has a sweet note to it, but with a fresh, crisp finish, perfect for an afternoon glass, after dinner, or paired with brie and dry cheeses. Though it’s not a sparkling wine, there is still a subtle effervescence.
Jacob’s Creek has also launched a true frizzante Moscato in Australia, which will later roll out in the U.S., according to Hickin. A Tempranillo has also recently launched, and Hickin said the winery is exploring other varietals to test their adaptability to Australian terroirs. “It’s all in early research and development, but we’re exploring Montepulciano, Graciano and more. Vermontino has great potential. Essentially it’s consumer-driven: People have been drinking Cabernet Sauvignons, Shiraz, Chardonnay for some time. They’re going to start asking what else is out there.”
To complete the evening, chef Marc Murphy paired up small plates with the Jacob’s Creek wines on hand. For the whites (a 2009 Reserve Riesling, 2009 Pinot Grigio, 2007 Chardonnay and 2010 Moscato), Murphy opted for “Summer Favorites From the Surf:” smoked salmon, sesame shrimp toast, and addictive crab cakes with spicy aioli. For the reds (2008 Cabernet Sauvignon, 2009 Reserve Pinot Noir, 2006 Reserve Shiraz, 2–6 Reserve Cabernet Sauvignon, 2004 St Hugo Cabernet Sauvignon and a quite nice 2005 Centenary Hill Shiraz), Murphy’s theme was “A Spin on Summer BBQ Favorites:” Grilled lamb chops, mini-hamburgers and mini pizzas. The idea behind the pairings was that these affordable, flavorful wines are designed to pair well with casual summer meals as easily as full dinners.
TO LEARN MORE about the Share Our Glass initiative, or to participate with the virtual shared glasses, visit ShareJacobsCreek.com. To learn more about Share Our Strength, visit Strength.org
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