Joachim de Posada is the author of three international best-selling books, including Don’t Eat the Marshmallow…Yet, which has sold over 2 million copies. He is a motivational speaker with a PhD in psychology and was named one of the Top 25 Hottest Speakers in the U.S. in 2009 and Most Distinguished Hispanic Speaker in the U.S. in 2007. His video on Ted U in 2009 had over one million hits. This is the first of three articles based on my interview with him. Here is what he had to say:
What was the inspiration for your book, Don’t Eat the Marshmallow…Yet?
I boarded a plane to New York, and I took a little book I had, just a paperback. It was called, Emotional Intelligence. And in that book there was one page that mentioned the marshmallow experiment. And I said, Wow. This is such an important concept…The ability to sacrifice now to get what you want later… I have to write this book.
What surprised you most about the huge response to your book?
People are surprised by how the book gets into their heart. I was surprised at how they enjoyed the story and how they cannot put it down… I wrote the book for professionals, for business people, for entrepreneurs. I was so surprised they (the books) have been given to youngsters, to teenagers. Teenagers all over the world have been saying that they have changed their lives.
You have sold over 2 million copies of your book, Don’t Eat the Marshmallow…Yet. How has social media affected your ability to succeed?
Social media. I think that had a little bit to do with it…I have to believe that out of 2 million copies (some)…were because of social media. Because people who read the book posted on social media, it came out on twitter…I use Google Alerts, so I will know when anything is said about me or my books. I get daily mentions in blogs, I get mentions in twitter and in different social media…I know that gets books sold.
You have a video on Ted U in 2009 that had one million hits. How did you accomplish that?
Well, actually, it was more difficult to (get accepted to) speak at Ted U…The video I showed at Ted…you know it’s just such a cute video. It really communicates the message that it is important to delay gratification. When you see it through the eyes of children – there are four or five or six-year-olds… so the Ted talk, that video simply went viral.
You are a motivational speaker and author with a PhD in psychology. What do you have to say about the psychology behind the explosion in use of social media in the last several years?
Well, I think that it has benefits. It has its pluses and minuses. I always see the positive side of things…Social media has been a tremendous benefit to society…You get to find people. You get to talk to people…I think there is a percentage of society that is looking at, How do I do harm? Use social media, but do not overexpose. Do not give information that could harm you later on.
This is the first of three articles based on my interview with Joachim. Follow this series to learn more about Joachim’s story and what he has to say about social media and publishing.