Jose Serur is an enthusiastic and ebullient man. And he should be.
He is involved in one of the hottest food crazes around: the specialty food truck. While many urban areas are enjoying all kinds of mobile food, from cupcakes to Korean barbecue, the Jupiter area has not seen much of this trend. But it’s getting here, and Serur’s La Traditinal Grill is a promising sign of what’s to come.
La Traditinal started out in Stuart, where Serer did 500-700 meals a day. Moving his brightly-painted truck to this shady spot in Hobe Sound, the pace is now a somewhat more relaxed 300-500 meals a day. Serer and his two assistants provide a surprising array of dishes, all from scratch: tacos, tostadas, quesadillas, pico de gallo, ceviche, barbecued chicken, hamburgers and hot dogs are just some of the offerings.
If your idea of Mexican food is overflowing, sloppy plates of rice, beans and a main course items, Serur’s presentation will be a revelation. Plates are neat and clean. The tacos, for example, are two to a plate, two-bite size, amply filled with your choice of chicken, beef, chorizo, mild or spicy shredded pork, along with lettuce, tomato, cucumber and a creamy salsa verde. Serur makes everything, including the taco shells, from scratch. He is proud of his creations, and purposely keeps his dishes simple so the taste of each ingredient comes through. He is rightly proud of his truck, which he built out himself. Likes his plates, it is compact, neat and clean. Prices range from $2 to $5, and the food has a little heat, a little spice, but mostly, it has flavor you will never find in fast food Tex-Mex. A recommendation (and a warning): the chorizo tacos are completely addictive.
Palm Beach County has yet to hop onto the idea of the gourmet food truck as a viable dining option. Maybe it’s the summer heat, or the strong competition from the brick-and-mortar restaurants, or the fact that getting a business license in many municipalities is expensive and time-consuming. The good news: La Traditinal Grill is just up the road. Head north, over the Palm Beach-Martin County border and look for the happy man in the shiny truck. And better news for the future: Serur is considering setting up shop in the Jupiter area. Let’s hope he makes that trip south.
La Traditinal Grill, 11475 SE Federal Highway, Hobe Sound, FL 33455 (East side of Federal Highway, just north of the Winn-Dixie Plaza at Federal Highway and Bridge Road). Phone 772/485-5646. Open Tuesday through Saturday 10 a.m. to 8 p.m. Catering available.