To some, Morocco conjures up images of the far-off and exotic. A land made famous by snake charmers and the heavenly aromas of the national dish “tagine”, this strip of land in North West Africa has been the destination of famous expats such as American novelist William S. Burroughs and the site of many well-known movies over the ‘Casablanca’ being the most obvious example. Whatever the case, Morocco is a land of contrasts. From the lush green fields in the north of the country, to the mountainous central and eastern regions with more regional dialects spoken than South Africa, to the long stretch of coastline all along the western edge and, of course, the gateway to the Sahara desert, opening up in the south-east reaches of the country. Morocco is a land of healing-from its steamy hamams to the mint tea that acts as a panacea for all that ails you. In this spirit comes Moroccanoil-a company that has captured the essence of Moroccan Argan oil and blended into a formula rich in vitamins and natural elements that fortify the hair and drastically improve elasticity.
Salon-exclusive Moroccanoil products have a strong following among leading runway, film, television and celebrity stylists who search for the very finest for their A-list clients. Moroccanoil is a backstage fixture frequently used to create hair for major magazine covers, fashion editorial spreads, as well as for award shows including the Oscars, Golden Globes, Grammys, Independent Spirit Awards and MTV Awards.
In addition to its vast nutritive benefits, Moroccanoil’s Argan oil is harvested under a fair trade program which provides substantial socio-economic support to thousands of families in Morocco. Revenue from this project provides income to families and helps improve the working conditions of rural women. It is also used for reading, writing and management classes, as well as for modern infrastructure and technology that help make harvesting easier and more efficient, ensuring long-term management of the Argan forest.
Although the Moroccanoil line has expanded to include shampoos, conditioners and other hair care products, the go-to product that catapulted Moroccanoil on to the beauty radar screen is the original oil treatment that has been rumored to cure everything from split ends to dandruff:
Moroccanoil Treatment (3.4 fl. oz.) – $40.80
The Moroccanoil Oil Treatment is a unique serum with instant absorption into hair to create a beautiful shine and long term conditioning. For hundreds of years Argan oil has been used by women in Morocco to treat hair and nails in order to counteract the effects of the hot climate. The Argan tree, found only in the South West of Morocco called Argana; blossoms in the desert-like conditions and produces fruits much like olives yet larger and rounder. Inside the fruit grows a large nut that houses up to three almond-shape kernels which are the source of this miraculous oil.
Some of the benefits of continued use of the Moroccanoil Oil Treatment include:
-Protects hair from environmental pollutants
-Hydrates and detangles hair
-Softens thick, unruly hair
-Restores shine and softness
-Strengthens dry, brittle hair
-Nourishes hair damaged from chemical procedures
-Nourishes and balances the scalp
-Strengthens hairs elasticity
-Can be used on wigs and hair extensions
-Not tested on animals
After shampooing and conditioning, start with a small amount in the palm of your hands and work it through damp hair. Style as usual. Apply a few drops as often as needed to achieve soft, shiny hair.
Although wandering through the enchanting streets of Marrakesh may best be reserved for Kate Winslet in Hideous Kinky, we can still reap the benefits of a land whose mystery far outshines that of our local mass produced pharmacy brand hair care. Moroccanoil is available at: www.moroccanoil.com.