There are Cheez Doodles, there are Cheez Puffs, there are Cheez Balls… and then there are the one and only Planter’s Cheez Balls.
According to a decade’s old multi-media and TV advertising campaign “if you want to have a snack that’s crunchier and cheesier, have a ball… with Planter’s Cheez Balls.”
Unfortunately for Planter’s Cheez Balls fans, Mr. Peanut’s crunchy circular cheesier yellow snack has departed the earth. I was reminded of the passing of Planter’s Cheez Balls as I read about the recent passing of the creator of Cheez Doodles.
New York’s Kings Point, Long Islander Morrie Yohai was known as the man responsible for those yellow finger-shaped snacks that yellowed tens of millions of fingers while being devoured. Apparently everywhere Morrie Yohai went, his Cheez Doodle reputation followed as people would ask if he was the man behind their favorite snack. He was always proud to admit to being the father of, or should I say, the Dad of the Doodle.
So I guess Cheez Doodles have beaten Planter’s Cheez Balls in the marketing competition because Wise Cheez Doodles as they are now called are still stocked at probably every supermarket.
But alas, while there are Cheez Balls manufactured and sold by Utz and others, sadly, there’s no original and official Planter’s branded Cheez Ball anymore.
Thinking back to that TV commercial referenced earlier…it took place at a backyard bar-b-que party. A woman was looking forward to having one terrific party. A guy was eating what could have been Cheez Doodles. Shaking his head, he said the party wouldn’t be so good with his snacks. His friend “saved” the day by showing him Planter’s Cheez Balls, a snack that “runs circles around other snacks.” Lo and behold, now everyone was gathered around and admitting to “having a ball” claiming that Planter’s Cheez Balls were indeed crunchier and cheesier. Everybody lived happily ever after with Planter’s Cheez Balls.
“Have a Ball” was the Planter’s slogan that ended the commercial.
So where oh where did my little favorite Planter’s Cheez Balls go?
While the popular Planter’s Mr. Peanut product name and logo is still around, the Planter’s Cheez Balls product and name have been retired. A while back, an online petition sprung up with the words, “We, The Undersigned, are outraged and frustrated at the news of the discontinuation of Planter’s Cheez Balls.”
Sounds like a lot of people today are just not ‘Having a Ball” anymore.”
Down with Doodles. Up with Balls.