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Purchasing foreclosed homes is by far one of the best ways in which people can purchase cheap property. As a foreclosure realtor, you already understand that. There are many buyers that often assume they are able to go about the process of navigating the complex world of foreclosed property all on their own. However, if you were able to reach them, they could save both time and money and you would grow your business. One of the main reasons many people don’t know about your services is simply because you don’t get the exposure that a foreclosure auction typically does. It’s up to you to change that.
If you are a foreclose realtor and would like to increase your brand awareness, the best thing you can do is to take advantage of the internet. By increasing your overall brand awareness, you have the potential of targeting a much larger community. Yep, advertising and marketing campaigns can be expensive. But what you can do is to take advantage of social marketing through the internet. This will directly benefit your business without adding to the costs of labor or overhead. A variety of social networking websites such as Twitter, Facebook and even Orkut can be used, as these can help your business reach a wider audience. One of the newest ones gaining popularity is Foursquare – and it will help you target locally.
Consider this…a man down the street has heard about the benefits of an individual foreclosure realtor, but does not know where to find one. His buddy has exhausted all forms of foreclosure help and he’s thinking of buying the property from him. He might ask for advice from friends and neighbors. However, in most cases the first thing he is going to do is perform a search on Google. Just image if the first result he finds is your profile on Facebook advertising your services as a realtor for foreclosed property in the area. Chances are good that he will click this link. You have just got yourself a customer, or at least a very targeted prospect for absolutely no cost. In fact, you never even had to search for him, because he came looking for your services.
It’s clearly beneficial to use social media. Even major corporations such as Sony have been able to increase their overall bottom-line, as they did just that by a million dollars after they launched a Twitter campaign. Even small shoe manufacturing companies from across Canada have managed to increase their overall profits by around 40%. So as a realtor, whether in Kansas City or New York, you can bet it will help you just the same.
With the use of social media marketing, you have the option of interpersonal selling. People can post any relevant questions and you can answer them. Unlike a television advert that is only viewed when one watches commercials on the TV, a single Twitter tweet has the potential of reaching millions of users anytime they log on. With Facebook, all your friends, as well as their friends, come to know something about your foreclosure property business. You can create a small online niche that others can visit when in need of help. This establishes your credibility as a realtor in foreclosed homes and makes you the go-to person.