Facebook enters into the Location Aware Check-in market. Over the next few weeks users throughout Southern Alberta area will experience a great new service from Facebook to rate your favourite restaurant in downtown Calgary, check-in at Chinook Centre and share your experiences all of your friends on Facebook.
Is your Calgary business ready for mobile check-in and the ability to market through location aware services?
On August 18, the team from Facebook led by Mark Zuckerberg announced their new Facebook Places service. Facebook Places is Facebook’s entry into the growing “Location Aware Services” or “Check-in” market. Available only in the United States today, Facebook is planning to roll it out over the 500 million user base over the upcoming months.
Services such as Foursquare who pioneered the check-in market where Foursquare users using their mobile phones can check-in at many different venues, collecting points, badges and become the unofficial mayor of an establishment. Foursquare’s popularity globally grew through the early adoption for their users to take part in the game. The cornerstone of these check-in type services was purely social. Friends would check in and let other friends know where they were which provided a way for friends to link up. Many of these location services started as a game but many businesses started to see application for marketing on these services.
Now enter Facebook along with their colleagues from Fourquare, Yelp and others came together for the Facebook Places announcement. The question now is how can your Calgary business use Facebook and the new Facebook Pages to market, advertise and invite new customers in your establishment?
Facebook Places allows for many of the latest Facebook features like tagging and checking your friends into local establishments while maintaining privacy. Facebook Places keeps your privacy leveraging the Facebook Simplified Privacy Controls released earlier this year across the entire Facebook service. By default, your activity on Facebook Places will only go to your friends and a number of the more features go through an “opt-in” process.
Facebook is also counting on software companies to build added services on the Facebook Places service. The location aware and check in market is showing signs of explosive growth. How does your Calgary business leverage these new services built on mobile technologies to gain a competitive advantage?
Mark Zuckerberg promises that Facebook Places will evolve and may include advertising and other ways for business to push out marketing through some sort of advertising service. Facebook Places will also include the ability for your Calgary business to take ownership of your listing and add it to your Facebook Business page.