If you’re the outdoors type and like to hunt, fish, boat and pursue other outdoor pleasures, you need a vehicle that can get you there. Well Dodge Ram Truck Brand introduced their Outdoorsman 4WD pickup that caters to the above pursuits and more.
“We asked Ram Truck customers what features they would like to see in a truck,” said Fred Diaz, President and CEO of the Chrysler Ram Brand, and they answered with more capability, more room for my gear and ready to hit the trail. And make it affordable.”
In studying the demographics, the Ram team learned that 47 percent of Ram owners hunt, 57 percent freshwater fish, 33 percent salt-water fish, 36 percent own powerboats and 37 percent tow camping trailers. Overall, 62 percent of full-size pickup owners hunt, fish or camp.
Considering the demographics, Ram engineers – many of whom hunt, fish, camp or tow – brought together features that best met the practical needs of owners who use their trucks for towing or long remote trips. The result is an offering of standard trailer towing upgrades, interior/exterior convenience, lighting enhancements, all-terrain tires and underbody protection that is combined with a rugged appearance.
As such, the Ram Outdoorsman is being offered in 1500 (half-ton), 2500 (3/4 ton) and 3500 HD single rear wheel (1 ton). And in Regular, Quad, Crew and Mega cabs with either 4WD or 2WD plus short or long-wheelbase models.
The Outdoorsman can be outfitted with a host of pertinent features if they’re not all ready standard. And the list includes Class IV receiver hitch, integrated trailer brake controller, HD cooling, limited slip differential, available trailer tow mirrors, back-up camera system, trailer-sway control, 17-inch wheels and LT tires, front and rear mud/slush mats, 32 or 34 -gallon fuel tank for extended operating range, power 10-way driver’s seat, power lumbar adjust, remote start, front suspension skid plates, fog lights, halogen headlamps, leather-wrapped steering wheel, rear sliding window and much more.
The most attractive option however is the RamBox and Mopar RamBox Holster. While the RamBox has been available for the past two years, the Holster is designed to fit within the lighted, sealed and lockable boxes. The Mopar RamBox Holster can securely cradle two rifles with scopes or shotguns, or can be rotated 90 degrees to hold up to six fishing rods with reels. Guns are held in place with elastic retention straps and flexible ribs while fishing rods are secured by tooled slots and retention flaps. RamBox Holsters may be relocated to fit various length guns and rods, and can be transferred from gun holder to fishing rod holder by rotating stanchions.
The Holster will have a retail price of $205 and be available from all Chrysler, Jeep and Dodge Ram dealers.
Ram Outdoorsman models will go on sale in third quarter of 2010 with prices starting at $28,350 including delivery.
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Photos compliments of Dodge Brand