Those who want to stay ahead of the curve and ride a wave of profit need to learn how to identify, develop, and popularize the trends of tomorrow. But it’s not enough to simply chase after ideas that have already happened.
Featuring real life examples from Linux to the mega-hit book series and move Twilight, from Cubism to Procter & Gamble, and from Thomas Edison to Apple, COOLFARMING: Turn Your Great Idea into the Next Big Thing by Peter Gloor (AMACOM; August 30, 2010; $29.95 Hardcover) provides entrepreneurs and business leaders with a practical, step-by-step process that will allow them to cultivate the kind of swarm creativity that generates hot new trends. . .and then push them over the tipping point to commercial success.
Innovation expert Peter Gloor’s previous two books, Swarm Creativity and Coolhunting, introduced the concept of the Collaborative Innovation Network—a group of creators working together to develop and disseminate an original new product or idea—and how others could chase down new trends by spotting the trendsetters working in COINs. Now, COOLFARMING reveals how readers can get involved at the very beginning, enlisting the help of dedicated and passionate collaborators to turn their dreams into reality and tap into the creativity of human swarms by nurturing their own Collaborative Innovation Networks.
As Gloor puts it, “Making cool trends happen means to create an environment where COINs flourish…Organizations, which want to nurture cool trends are like beekeepers supportive of swarming. Bee swarming is a risky process, it is hardly controllable, and yet, the expert beekeeper observing his hive will usually catch the swarm, and get it back to double the honey output. The same metaphor applies to organizations supportive of COINs. Observe the COIN members, help them develop their ideas, provide a fertile nurturing ground for developing new ideas, and they will get their cool trends off the ground. Coolfarming is ‘making the COINs happen’ – and it will be one of the key success factors for organizations and businesses of the future.”
COOLFARMING gives readers invaluable insight on how they can determine what “cool” means for their target group, and what attributes the next big thing should possess. The book then reveals how to expand the process further outward, past their collaborators to a Collaborative Interest Network (CIN) that encompasses thousands or even millions of users to build a loyal fan base…and make that initial cool idea succeed.
A groundbreaking follow-up to the book Harvard Business Online advised readers to “wrap…in a plain brown wrapper, and read…surreptitiously,” COOLFARMING provides readers with real, practical steps they can take to be at the forefront of their field’s next widespread phenomenon.
About the Author
Peter Gloor, the coauthor of Coolhunting, has enjoyed a 20-year career as an executive for UBS, PwC, and Deloitte. He divides his time between the MIT Sloan School of Management, Aalto University (Helsinki) and the University of Cologne, and his growing startup company, galaxyadvisors. He lives in Cambridge, Massachusetts.