When starting a small business, one of the main risks is financial. The fears associated with this can cause a small business owner to lose sleep at night, worrying about their security, their business and their future. Phoenix small business BlueSquare Resolutions – located in Scottsdale – takes the worry out of small business finances by working with their customers’ credit card transactions and making them more more secure. Learn more about how BlueSquare Resolutions can help your Phoenix small business stay safe when conducting credit card business.
What product or service do you offer?
We protect businesses that people work very hard to build. We provide the most secure and price competitive way to conduct credit card business in the world. This allows our customers to spend more time with their customers and less time worrying about financial risk of handling customer’s data. We have the ability to both encrypt numbers and substitute random numbers for the 16 digit credit card number (tokenization). In 2008 more than 285 million credit card numbers were stolen in the United States. Not one was stolen using this technology. For example, as of July 1, 2010, the requirements for handling credit card data have increased significantly. For many businesses the costs of meeting these new regulations have increased dramatically. We offer companies a way to avoid spending a lot of time and money to meet these new regulations.
How did your business get started?
We identified that significant increases in credit card breaches were changing the business from one based solely on pricing and in many cases mispricing to a business based on value-added services including security, productivity and transparent easy to understand pricing. We recognized that individual states were shifting the liability of personal identity theft from the banks to merchants and that their response would be to seek solutions with a far higher level of security. It was our belief that if we could meet the challenges of this changing landscape, we could create a real partnership with our clients. We searched the country for a team with the expertise and technology solutions that could provide these benefits to merchants.
Please describe the perfect user of your product or service.
Our perfect client is someone that cares about their business and their customers. Big or small a client is looking to protect their business from the threats of computer breaches and is always looking for ways to make their business more productive and profitable.
What goals have you set for your business that you hope to achieve in the next 5 years? 10 years? 20 years?
Our goals are straight forward and easy to understand. We believe that providing the best security, pricing and service in the industry will allow us to continue to grow for the foreseeable future. Finding employees that care about each customer as if it were their family and friends is the most important focus of our business. This will enable us to provide the highest level of service and truly be partners with our clients.
A recent study estimated that $100 billion of credit card theft occurred in 2008. Much of this from cyber thieves attacking companies databases. The thieves continue to get smarter and more aggressive. Our goal is to protect our customers without them spending money on solutions that will not work and will need to be redone every year.
How have you promoted your business in the past?
Our business is based on trust. We cannot promote the clients we serve, that would not be in their best interest. Therefore, the best way to promote our business is to satisfy our customers and educate the market about the real issues they face in handling credit cards. Our experience is that every introduction a satisfied customer makes is simplest opportunity. The recommendations of satisfied customers are the best marketing we could possibly create and an informed client is the best client. For example, recently enacted legislation in Massachusetts is a real threat to any company that has clients from that state. The theft of personal identification from a resident or business of Massachusetts has a steep penalty, regardless where the business is located. Informing clients of this issue and have security solutions that enable them not to n spend additional time and money on this rather on continue to focus on their clients is important.
How do you measure success?
We measure success by the level of satisfaction of our clients. Businesses that provide quality service retain their clients and are referred by their clients to their friends and associates. The ability to attract new clients in this manner allows us to dedicate more of our resources customers’ service and less to marketing.
If you’re interested in BlueSquare Resolution for your business, visit their website at http://www.bluesquareresolutions.com/
And if you’d like your Phoenix small business showcased on dampfang.com, please email me at dana.l.larson(at)gmail(dot)com.