This Monday sees considerable news from Mountain View’s Pixazza, a startup web imagery service that has attracted considerable backing. The company (familiar to readers of this column) announced that it has raised $12 million in Series B funding led by Shasta Ventures alongside Series A investors (August Capital, CMEA Capital and Google Ventures). On the heels of this news, Pixazza announced the beta release of a new tool for small and mid-sized publishers, further broadening their reach when the startup has seen substantial increases across the boards.
Pixazza’s momentum has been expeditiously gaining in recent months following its much publicized Series A funding. The company, which utilizes crowd sourcing to identify products in web images, partners with online publishers and advertisers to effectively turn passive audiences into informed consumers. Pixazza also boasts Shopdot which instantly transforms publishing sites (such as blogs) into e-commerce marketplaces with little more than a single line of Java script.
Today’s beta release of Pixazza’s Self-Serve tool for smaller publishers allows the company to broaden its consumer reach and deliver the company’s services to a wider range of consumers and partners.
With trillions of images online, company CTO Jim Everingham says there is no limit to the number and type of web images that can be made interactive through Pixazza’s service. “The exciting thing about this is that it allows small and medium sized publishers to use the same tools that our large publishing partners have access to,” Everingham told me in a phone conversation.
Saad Khan, Pixazza investor with CMEA Capital, likewise notes that the latest news brings the company one step closer to expanding its horizons. “Ultimately, we want Pixazza to be the ubiquitous solution wherever there are images online. The potential to create value and drive traffic is a very big deal,” he notes.
The company is clearly barreling full steam ahead with the latest funding round and has released several key performance indicators this morning. Momentum is growing exponentially for Pixazza, which now touts a 60% traffic increase since April and 25 million unique visitors per month.
Given that the company only recently branched into new verticals (a list which now includes clothing, home, travel and leisure), Pixazza and its partners expect to see continued growth in the coming months.
Khan says CMEA Capital was “bullish” and believed that the assembled team at Pixazza along with its value proposition would ultimately pay off. “It’s very exciting for us because the market has responded,” said Khan. “Raising this new round of capital expands the business faster and allows Pixazza to reach its goals.”
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