1 Keep your post short and easy to read
The content you write should be relevant to your readers and followers, but you also want to show your own unique style and personality. People who are your friends and followers want to know that you are relatable and approachable. Most people like to be talked to, not at. The trick is to make them feel like you are having a conversation with them that they can participate in.
If you have people working for you, remember they are likely on Social Networks too, and you want them to be an extension of you and your business. And remember to keep your information local as well. If you have a brick and mortar business right here in New York City then you want to make sure you are providing information that will get people to come see you. You may want to try a site like CitySearch, and they have an office in Manhattan!
2 Share and share alike
You want to provide content that people will want to share with others. This will make your marketing efforts go viral. Think about what will benefit your audience because the more you give them good content that is necessary and valuable the more they will want to share it with the people they know. Remember to use the WOW factor. Things that make you say wow usually get noticed and shared with others. Your goal is to get people talking about you and your business because word of mouth is the best form of advertising around.
3 Acknowledge and recognize your audience
Most people know or have heard the buzz word in real estate is location, location, location. The buzz word in social media is relationship, relationship, relationship. The relationships you create and build with your friends and followers are your best advocates and advertisers for your business. Just like any relationship needs attention, your online relationships need attention to. No one likes to get ignored, therefore, be sure to reply when your advocates contact you.
4 Combine and complement your marketing tactics
Everything you do to market you and your business should send a consistent message and work together toward a common goal. You likely have different people that you are connected with on Twitter, Facebook, LinkedIn, etc., so make sure you are cross pollinate your efforts. Remember to put “Follow Me” buttons in your blog’s and e-mail signature. This gives people options, so they can communicate with you in a way that is best for them.
5 Be original and be yourself
Surely, you have competitors in your business. Just because they’re doing something online, doesn’t mean you should. You don’t want to be seen as a copycat or unoriginal. Be creative when marketing to your unique audience and give them the valuable stuff they want. And when in doubt, ask. There’s no one better than your customer to tell you just what they are looking for from a company like yours. Just being authentic will propel you leaps and bounds forward with your followers, and they will appreciate your originality.
For more information visit www.sharspeaks.com and www.wowandthehow.com you can write us directly at [email protected]