What good does it do for you to have an exciting product or service and no one knows about you? Over the past few years there has been an explosion of women entrepreneurs who are looking for the quickest and most innovative ways to make a name for themselves and their businesses. There are a lot of marketing techniques that can be put into play but as the marketplace continues to welcome any type of small business, women have to begin to think strategically in their approach to building a company image. So instead of using the term of marketing so loosely, marketing experts suggest that we must not just use the term, ‘strategic marketing’ in order for our business to become heard amongst the noise in the marketplace but embrace it in order to create viable businesses.
Strategic marketing includes building an intimacy level between you, the owner, first and then begin to slowly introduce your product and or service to your buyers. Your ability to build credibility and trust with your potential customers opens the door for product and services that you will introduce into the market at a later date. Potential buyers then will begin to believe you, they then know you, and therefore the product or service must be good.
There are several affordable platform building strategies that you can begin to implement in order to let others know you are open for business.
The first strategy of course is being sure you have tapped into all the relevant Social Networks. Denise Wakeman of the Online Visibility Secrets Program recommends starting with using The Big Three: Facebook, Twitter and Linked In.
Another strategic marketing activity is online teleseminars. You can begin to grow an audience organically by inviting individuals to listen to you as you give as much information possible about your expertise and then introduce your offer or product at the end of your segment.
Article writing is also an excellent platform building technique. If you have some writing skills that you can hone in on you then can create articles that are relevant to your industry and submit them online to article writing directories. A great sidebar is to be sure you use powerful keywords in your titles/headlines so that the major search engines will pick up your submissions for customers looking for your business.
There is one offline technique that many business owners are saying are particularly productive and that is conducting free workshops in your local area. These workshops give prospects the opportunity to connect with you, see you, and hear how you sound thus allowing them to become close about their buying decision for your product or service.